The Difference is in the Roasting! We purchase only the finest, top grade arabica coffee beans from around the world, but the real difference is in the roasting. Did you know that coffee loses 25% of its flavor within the first two weeks of roasting? That is why, since 1976 we roast our own coffee beans. We roast in small batches because we want our coffee to be the freshest, most exciting coffee you’ve ever tasted! Now offering French Vanilla and Hazlenut International Delight Creamers.